Did you know about fashion psychology and the influence that Freud’s social science has in the industry? Well, like every business, clothing brands must relate to the personalities and minds of their clients to understand what their demands are.
It is a fact that every person is affected by this relationship, from our early days at school. The way we dress expresses and reveals so much of who we are, it projects our personalities and moods. Personally, my moods influence immensely my outfits, and you as my readers know how, together with the weather, they both play a big part in the game… However, not very often we come across these thoughts. So today I bring you a new video interview with Kate Nightingale, founder of Style Psychology. Based in London, Kate is able to help brands sell their products and apparently, she ‘reads our minds’ to help us project our potential by the way we dress. What a better way of understanding the relationship between fashion and this science than talking with the expert? She tells us how she advices fashion labels and individual people on how to achieve success through the outfits.
Watch the interview below and let me know what you think! Enjoy…
Let me introduce you a new footwear designer full of energy and creativity: Adriana Gerbasi. A Venezuelan lady with Italian blood, who after finishing her fashion degree at Milan’s Marangoni ends up in London triggering her passion for footwear.
She recently finished designing her first collection called ‘Mujeres de Maiz’ (Corn Women) and made a pair of tan leather, wood and corn leaves wedges to represent the main concept of her lovely, creative and I would call, commercial collection, which is comprised of 28 pair of shoes.
Her inspiration goes back to Venezuela in 1960, a time when women had to spend hours working in the kitchen to produce the typical artisan corn bread, until a product arrived and changed the country’s history.
This is how she describes ‘Mujeres the Maiz’: “An old corn flour factory serves as inspiration for my shoe’s collection. The encounter between tradition and industrialization is the starting point. Different wasted materials from the factory are merged together to create unique structures. Wedges, heels and soles divided in layers, embedded with old screws, covered with corn leafs and metallic sheets. The upper parts remain minimal to create balance. Neutral tones for the cut off leather that highlights the artisan sensibility of the shoe.”
But better check out my meeting with this rising shoe designer… Meet her, the result of her collection, and me wearing her design!
A couple of weeks ago I had the privilege of visiting Liz Black‘s studio in London, and I must admit I left pretty much impressed. I knew little about this Venezuelan-born designer, but I did know that Lady Gaga wore one of her coolest designs. From that visit, I not only bring you her fabulous Superheroine AW12, but also the the strong woman behind those designs. As she graduated, she created her own label to let the freedom of her creativity sparkle. Black graduated from Central Saint Martins in 2010 and her graduation collection couldn’t get a better feedback than being Lady Gaga’s choice, who not only wore one of her black & white smoking-like dresses, but also asked for more as she got three pieces to wear in a music video.
Now Black has been called a ‘Vogue talent’ by Vogue Italia and was a semi-finalist for the fashion Fringe awards 2011. As I show you the amazing afternoon I spent with the designer at her studio trying perfect pieces and looking at her collections, I interviewed her, so let’s Liz give us a flavour of the elegant, minimal and aesthetic label that has taken her to an upper level in the fashion industry.
For the first time I have brought something big for boys, and what a better post than an interview with London-based men’s designer Martine Rose. This top designer has done plenty collaborations, have designed for Topman and have hit London Fashion Weeks and catwalks with her unique collections.
She reveals her personality at her showroom and says all about her current Autumn/Winter 11 collection of layers and her Californian Spring/Summer 12. Martine even tells us that her dad dares to wear her designs. What a privilege! Enjoy…
We are getting a flavour of how it is like to be a model in the difficult fashion business. And for that, we have got 19-year-old Elite model Samara Fagan, who had a big change in her life since moving to London four years ago. She began in Elite by entering a competition and has now a contract with this top models agency, plus a busy schedule. You might see this Australian-born girl on campaigns of high street fashion brands such as Wallis and in Fashion Weeks hitting the catwalk of amazing designers such as Jena Theo and Bora Aksu, with whom she has travelled around the world to showcase his collections. Samara shares with FashionInsideOut her experiences, healthy diet, secrets and even her kind of guy! Enjoy…
Last London Fashion Weekend I was sniffing around the Somerset House’s tent when I stepped by Sam Ubhi’s collection for the first time. I loved the leather and fringe clutches as well as the rings (I’m ‘ringholic’). She has a very unique style full of silver, colourful stones and casual leather.
I was too curious to met the face behind those creations and as soon as I launched the Interviews page, I thought of having London-based jewelry designer, Sam Ubhi, as one of my first guests, so let’s welcome her!
Find out a bit about her brand, inspirations and how much she travels to import the materials for her designs.
Check out her newly refurbished shop:
Let me introduce you to a South Londoner that ended up in the small Italian town of Fossombrone doing what he loves, designing clothes. Kevin James Morley is the men’s designer of Dondup, an Italian brand that is spreading around the world and invading top stores such as Harvey Nichols in London. I went to the showroom of their new collection and it is fabulous with an interesting inspirtation. Check it out! Enjoy this afro designer that have added an amazing touch to the brand.
How a South Londoner ends up in the Italian town of Fossombrone?
I arrived in Fossombrone at the request of Dirk Bikkembergs , Belgian designer. He saw some of my work and liked it. I was ready for a new challenge and wanted to go to Italy to learn and improve.
Did you first get into fashion while living in London?
I have always been interested in clothing and it’s power from a very young age. Influenced by what I saw and experienced, I learned quickly that dressing “correctly” is important.
My lovely readers, I’m bringing you an amazing and gorgeous English actor and model to your computer screen. I had the great pleasure to interview David Frampton for this brand new page that will bring cool, chic, stylish and interesting personalities.
He talks about his passion for acting, his “retro” style, favourite designer, dreams and future plans.
Check out this hottie and his “I am a player” look!
Watch a bit of David’s work here!