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Zoe Jordan: The architecturally inspired collection

By February 16, 2013 Designers, Events

Alright, London Fashion Week is officially on and as the runways are on fire and designers’ exhibition at Somerset House and Fashion Scout get crowded I’ll be sharing in here the full experience, the looks and the shows… After her designs took over the latest red carpets,  Zoë Jordan opened the week yesterday. Coming back to London from Hong Kong, the architect turned fashion designer gets inspired by her experiences and if there’s something that pumps through her veins is the architecture. Her latest collection embraces the monochrome trend and includes sharp cuts and for sure achieves her trademark piece in every sense:  “Beautifully tailored coats with a Savile Row influence.”





















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Glamorous Gala Brazil

By November 1, 2012 Events

Hello November!

Remember the SS13 collection of Issa London? Well, the next show of these wonderful and colourful designs will be presented at the Royal Gala Ball, an exclusive event of the British Red Cross taking place next Tuesday 6th November at the Grand Connaught Rooms.

I am so excited to be volunteering in such a glamorous event that will welcome exclusive guests such as Their Royal Highnesses Princess Margarita and Prince Radu of Romania and will benefit so many people and children in need. So I will be able to bring all the details and behind the scene of the event.

Successful Brazilian fashion designer based in London Daniella Helayel will throw a spectacular catwalk with 16 models showcasing her ultimate collection.

Furthermore, the night will be full of entertainment, music, art, fashion and Latin culture. Brazilian artist Kim Poor will unveil her collection ‘Tales of the Amazon’. In case you missed it, I went to an event at her boutique recently; her work has been exhibited all over the world and besides her stoned jewellery, she also has beautiful pieces of art that guests will certainly enjoy from the moment they enter the Gala. Also, Artist Vik Muniz is amongst the famous names to have lent support and donated prizes for the auction.

All money raised during the evening will go to support the international work of the British Red Cross which this year has included responding to the growing humanitarian crisis in Syria and the food crisis caused by severe drought in West Africa.
Gala events from previous years have raised over £250,000 and is looking forward to another great success.

Want to join me on this very special night? For more details or tickets visit

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Current trend and shopping at London Fashion Weekend SS13

By September 24, 2012 Events

Yes  it has been intense weeks of fashion. Today Milan Fashion Week is over and Paris is ready for its shows.

In London, the Fashion Week (LFW) ended on 18th September, but every year it is followed by the London Fashion Weekend (20-23 September), giving access to everyone into Somerset House to live the fashion experience of the season while it offers entertainment, shopping, over 100 international designers’ collections at great prices, bar and beauty sessions by Elizabeth Arden and Tony & Guy in collaboration with Label m.

In four days it offered lots of shopping and 21 catwalks showcasing the current  Autumn/Winter 12 collection, what I would say ‘ready-to-wear’ designs, including  Daks, Issa London, Twenty8Twelve and Alice by Temperley. In addition, it offers The Trend Catwalk Show, in which three key current trends are presented. This year they were divided in ‘Kitchen Chic’, ‘Segeant Indigo’ and ‘Lady Brocade’, featuring designs from Roksanda Ilincic, Henry Holland, Jonathan Saunders and Meadham Kirchoff. After seeing all the Spring/Summer 13 catwalks and sadly being unable to wear anything similar to them due to obvious reasons: the weather, it is nice to see again a show with designs we could wear right now, inspiring new looks for the current season.

I went last Friday for the Issa London catwalk, where its Creative Director Daniella Halayel takes her tropical and chill background of Brazil to bring striking prints, vibrant colour combinations, mix of fabrics and glamorous gowns to the cold season. The presenter of the catwalk this time was the British girl Zoe Hardman.

Vodafone’s London Fashion Weekend is the perfect destination for any fashion lover and for an exclusive afternoon where you will be able to spot amazing garments in the retail area, have a glass champgane at the Bubbles Bar, but be careful, chamagne and shopping could be a dangerous mix. However, it is for sure a fun plan to grab your friends and join an accessible fashion experience.

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A girly weekend at Somerset House

By March 3, 2012 Events

Ok, the weekend began with a heavy rain followed by an amazing sunshine … So meanwhile, I’ll share a girls day out with my mom and a good friend during London Fashion Weekend. Every season, after London Fashion Week, every lady can actually buy tickets to visit Somerset House, enjoy a catwalk showing the current season’s collection -SS12 in this occasion,- designers’ shopping (where you could spend countless HOURS, looking around and fitting) and fun Diet Coke, Canon, Sharpie pens and Elle spots. Just so we all can get a fashion week feeling from Thursday to Sunday. I went on Friday (Saturdays are cooler though) with these two special ladies and here I put together a bit of my experience… Enjoy your weekend, it goes by so quickly!


Ok, el fin de semana en Londres comenzó con una lluvia, seguida de un día  soleado … Pero mientras, comparto una salida de mujeres con mi mamá y una gran amiga en el London Fashion Weekend. Cada temporada, despues del London Fashion Week, cualquiera puede comrpar tickets para visitar Somerset House, disfrutar del catwalk de la temporada actual -Primavera/Verano 12 en este caso,-  ofertas de diseñadores y puestos divertidos de Diet Coke, Canon, Shapie pens y Elle. Solo para que todas vivan la semana de la moda de Jueves a Domingo. Yo fui un Viernes (aunque los Sábados son mejores) y aqui les muestro un poco de nuestra experiencia….  Que disfruten el fin, pasa muy rápido!

[videofyme id="419522" width="500" height="320" class="aligncenter"]

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Outfit of the day: Animal print

By February 24, 2012 LFW, OUTFITS 1

As London Fashion Week ends, LFWeekend begins. Still so many photos of shows, interviews and designers’ exhibitions, but don’t want you to get bored with so much London madness during such an exhausting week. I will eventually share them all, but with anesthesia.

Some of you asked for my outfits, so here is what I wore for day 2 and Todd Lynn’s show. The weather was a bit bipolar with sporadic heavy rains, so I was trying to hold up my skirt as I walked on the puddles. Luckily I decided to wear that warm jacket and those incredible comfortable boots that helped me survive a looong day, which ended up being an fabulous Saturday! Meanwhile, I’ll be hitting Somerset House today to check out the catwalk presenting a selection of SS12 collections and the sales of my favourite brands, so if coming, see you shopping!


London Fashion Week termina y LFWeekend comienza. Aún tengo tantas fotos de shows, entrevistas y exhibiciones de diseñadores, pero no quiero aburrirlos con tanta locura de una semana Londinense agotadora. Eventualmente, compartiré todo el contenido, pero con un poco de anestesia.

Algunos de ustedes preguntaron por los looks, así que aquí les va lo que llevaba en el día 2 y show de Todd Lynn. El clima estuvo un poco bipolar con lluvias esporádicas, asi que como te imaginarás, intentaba agarrar mi falda mientras caminaba sobre los charcos. Con suerte, decidí ponerme ese abrigo e increiblemente cómodas botas que me ayudaron a sobrevivir un largo dia, el cual resultó siendo un fabuloso Sábado! Mientras tanto, iré hoy a Somerset House a chequear el catwalk que presentará un resumen SS12 y las ofertas de mis marcas favoritas, asi que si vienes, nos vemos shopeando!

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Stella & dot hits London’s One Mayfair

By January 14, 2012 Events

Last Wednesday the American jewelry label Stella & Dot showcased its Spring/Summer collection at the very gothic-British venue and church One Mayfair. Revealing some classical and unique pieces, this new brand has found its way to squeeze into London’s fashion industry since it was launched in the UK last October. Its all individually hand stitched necklace, Pegasus (£170), has been hitting the British press and became even more popular after X-Factor singer Janet wore it in a presentation following Alex Jones wearing it on Strictly Come Dancing. Pegasus was for sure one of my top 3, loved it, it can give you so much style and personality in different occasions, could be either sporty or chic. And the interesting bit about this brand is that Stella & Dot gives entrepreneurial opportunities for women by joining the team and becoming a ‘stylist’. The designs are quality pieces made by different semi precious stones and metals… I had a great time, and was very well impressed with the collection! Great introduction… I have nothing else to say than check out the pictures!..

Have a great weekend.




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Model experience at Fashion for Freedom

By July 25, 2011 Events

FashionInsideOut had a full backstage experience at Fashion for Freedom. The charity event for Save the Children was held in the heart of Soho at Studio Valbonne last Friday 22 July in a night full of entertainment with belly dancers and good music, followed by the collection of five young aspiring designers.

Colour Blocking collection

With completely different styles and concepts, the collections brought to the catwalk colour blocking, vintage and rock n’ roll.

I had the pleasure to be a model for the Venezuelan designer Nabel Martinswho with a chic and elegant “Happy Fall” collection gave birth to a new Lagy Gaga.

I must say that I was exhausted by the end of the fashion event. I arrived at the venue at 3 p.m. and since then I had my heels on, rehearsing and running around with my cameras while trying the outfits, having my make-up and hair done and covering the event for the blog.

I’ve got a little secret. My height is 1.62 m and I’m not the hard-dieting kind of girl, so…am I model? NOT! Too petite for that. I was opposite to  those really tall super skinny models I had beside me changing backstage. However, I got to believe myself like one so I could hit that catwalk with attitude – won’t deny I was a bit nervous though. I was afraid of breaking my heels and falling down, but at the end everything went  great and I absolutely loved the experience.

Further London-based designers showcasing their pieces were Cina Ayle, who showed the Ethiopian women; Deborah Courtoy, inspired by the British culture had a collection full of colour blocking; Kendal James showed some sexy party dresses;  Zuzana Fukalova had a collection called “Distressed” representing the children in aid; and Lata Bhatt showcased the Indian couture.

Syafiqua Noor and Jihan Halim did a great job in organising the event for such a great cause.

Make Up 2 Dazzle kindly sponsored the hair and make-up of the models who were looking at their bests,  jewellery designer Chandellier Rose lend her accessories for the catwalk and photographer Chris Bedwell squeezed in every moment to get the best shots.

Other sponsors included Nice Prints, Funky Hire, Hello! magazine and of course, Studio Valbonne.

Colour blocking collection by Deborah Courtoy

Make-up artist Claire getting models ready

Make-up time. Photo by Chris Bedwell

Nabel Matin's 'gaga' collection

Short girl at the catwalk experience

Adrenaline: Catwalk experience

Adrenaline keeps pumping

CATWALK: Back of the vintage dress

DESIGNER Nabel Martins second left

DESIGNER Nabel Martins with her models

Models with designer Nabel Martins

Designer Deborah Courtoy with her models

Chandellier Rose jewellery

Video: (Sorry for the lack of light)

Want to laugh? Watch me rehearsing!

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