You might disagree with me, but French Connection has crowned the high street with this campaign. Being creative with fashion campaigns is key, but rarely you come across ads that stick with you or that simply make you laugh. I remember when Lanvin launched its Fall 2011 campaign, in which the models are dancing to the tunes of Pitbull. High end, classy garments with a very traditional background and suddenly…’1,2,3 I know you want me, you know I want you…’ Who would imagine? Maybe the models didn’t have the rhythm of the latin star, but it did make me laugh and got stuck in my head, to the point that seasons later, I still remember it.
Well, quite a similar effect this French Connection campaign had, a different funny twist full of live as the models rock the ‘From Sketch to Stores’ slogan with The Beaches tune.
Do you agree? Happy Friday!!